BIC Pens for Her

BIC Cristal For Her Ball Pen, 1.0mm, Black, 16ct (MSLP16-Blk)

Product Description: BIC Cristal For Her has an elegant design – just for Her! It features a thin barrel designed to fit a women’s hand. It has a diamond engraved barrel for an elegant and unique feminine style.

Read the Reviews here. (Warning: Swallow all food and drink beforehand.)

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Posted on Thursday, August 30th, 2012, in Humour. Bookmark the permalink. 2 Comments.

  1. It’s one thing to have a product aesthetically targeted generally for a particular demographic. It’s another thing to build a marketing campaign so directly around that demographic that you come off looking like a sexist asshole.

    I don’t know to what extent the data backs this up, but it used to be “common knowledge” that African American people were the majority consumers of menthol-flavored cigarettes. So if the data backed that up then maybe a manufacturer would emphasize their ad buys in specific geographies, or tailor their marketing campaign . . . that’s marketing.

    What would then cross the line into racist douchery would be packaging that said “Menthol . . . FOR BLACK FOLK!”

    Like

  2. “Menthol . . . FOR BLACK FOLK!”

    ROFLOL!

    Like

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